Role: User Research & Testing | Logo & Visual Identity | Icon Design | High Fidelity Prototyping | Final Report & Pitch
Tools: Adobe Illustrator | Adobe XD | Adobe InDesign | Usability Hub | Thinking Aloud Tests
&GOOD is a fictional web shop that curates carefully selected, sustainable brands, with a focus on easy & accessible UX/UI design. Our user research showed a need for direct access to sustainable brands with minimal effort. We came up with a trustworthy solution to consumer overwhelm based on user research & testing.